Comcast steps up to the plate for Red Sox Foundation - Boston Business Journal:

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It's a win-win for the Philadelphia-based companh with local offices in Greater Boston sincre the donation ties in withits "triple play" promotionh for its services. Comcast is also producint a public service announcementworth $300,000 featuring the 2007 Red Sox scholarws -- 25 students. Meg Vaillancourt, the executive directo of the RedSox Foundation, said this is the firsty time the charitable arm of the sporte franchise is seeking above and beyond its normapl ask of $125,000 for the Red Sox Scholares program -- in which each scholar receivedx $5,000 for college.
Scholarships are now $10,000o per child, and the program has expandede to include morefield trips, job shadows (kids get to find out about jobs in various and more attention overall to the children's development. The scholarship program, started in chooses fifth-graders who have demonstrated talentand character, and are in need of financiakl assistance in getting to When the kids, selected from Bostohn Public Schools, reach sixth grade, the prograkm starts with field trips and mentoring from front-officwe Red Sox staff. Prior to this year, the foundation worked strictly with Building Educated Leaderz forLife (BELL) in Dorchester.
Now it's opened the vetting procesd to all Boston PublicSchoolsa -- hence a 600 percent increase in application s this year. And because the progra demands moremoney ($250,000 for the scholarshipes plus $50,000 to cover activity costs) Vaillancourtf made the pitch to Comcast. in Bostom is the presenting sponsor for the RedSox Scholars; the hospitak offers medical mentoring and support to the scholara program. Martinis, music and money After his delicate performancew of Chopin at theState Room, Robert B. Frasef stood and addressed the crowd dressed inbusinessz casual, some with artistic flair.
"Businesds has been reluctant to get in bed with the said Fraser, to those of us nibblingy on cheese and sippinfg cocktails. Fraser is the founding chairman of the boars of theArts & Business Councik of Greater Boston, a nonprofit that works to bringt business professionals together with arts organizations to grow the arts economt in Boston. The evening was the organization's second-annualo Martinis & Masterpieces fund-raiser. Though Fraser may be the tide maybe turning. This year'w event, held June 13, yielded $100,000o raised with 300 people attendingthe evening, which includeed good eats by Jules Catering, a silent auction of art -- photographs, sculptures -- and services.
Last year about 280 people attendedthe event, which raisee $50,000. "I don't thin they're reluctant," said Celeste Wilson, the Arts Business Council's executive director. "It's usually done on an individuap basis." , , and Hale and and the Bostonm Business Journal were among the companiesx supportingthe evening. Threse years ago, Charlotte Clark got turned onto cooking, attendingb the Big Sister Association of Greater Boston fund-raiser at Radius in Boston with her Big Sister, Colleebn Kenney, an investment banker in Boston.
This year she returned to help the illustriousw line of local chefs crank outa six-course meal for the $500-ticket holders to the same annual event. The June 3 event, whichg like last year's was held at raised $100,000 for the associatio that, since 1951, has been providing mentoringt relationships for girls ages 7 to 15 who come fromdisadvantages homes. Clark, a sophomore at Johnson Wales Universityin Providence, has been in the Big Sister program sincse 1999.