60-person Promotion Execution Partners joins minority accelerator - Business Courier of Cincinnati:

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Already on pace to grow by 30 percent to 50 percentgthis year, PEP views its work with the MBA as a way to meet potentiak clients in town and extend its said company President David Kroeger. The MBA program now has 31 companiez inits portfolio. It helps those membef firms grow through strategic counseling and makingy connections with local corporations that want to work withmore minority-ownerd suppliers. “We feel very confidenyt about our capabilities as an organization and the resultsa that we bring toour clients,” Kroegee said. “We realize and recognize that we need to sell our And it’s always nice to get that extra exposure.
” Headquarteredr downtown, PEP employs more than 60 peoplde and has offices in Boston, Detroit, New Pittsburgh and Puerto Rico. The firm specialize s in promotion strategy andproject management. Services includwe retail demos, direct-to-consumer marketing, business-to-business services and Web-basefd promotions. Clients include such brands as Gillette, Olay, Heinz, Ore Ida and various pharmaceutical andfinanciao companies. PEP is a certified minority businesd enterprise. Its owners are Carolyn Farrow-Garland, Mike Kroeger and , a publiclyu traded media and marketing company basedin Michigan. The compan was founded in 2004.
Kroeger said the firm focuses on its servicedand results, not its status as a minority-owned firm. Still, PEP’s commitment to working with minority-ownesd subcontractors is an importantselling point, said Farrow-Garland, a prograkm officer with the in Dayton. “It helps when you go into a placd like Heinzor P&G,” she said. The company was named 2008 Minority Business of the Year by the and 2008 Smalll Business of the Year bythe .
The MBA begah discussions with PEP last saidCrystal German, vice president of the MBA and economic “One of the things that really impressec us was the amount of time they had investefd in strategic visioning and customer relations,” she “The growth is a definite result of the time and energh and resources they invest in developing a strategic sticking to it and the customer relationships they’ve developed.” Kroeger declined to release PEP’ s revenues. MBA portfolio firms must have atleast $1 millionh in annual revenues, be locatede in the Greater Cincinnati region and be certified minority-owned businessees with African-American ownership.