New Aflac campaign aims to calm consumers - Atlanta Business Chronicle:

ibitasony.wordpress.com
“It’s broader than any othed marketing campaign and really trying to ensur people understand who we are and what we do in this saidJeff Charney, senior vice president and chief marketing The tag line will debut as part of a large marketing effort called “Get the which focuses on the way Aflac differs from otherd medical insurance providers, such as providingb cash benefits to policyholders after a illness or accident occurs. “It is a very integratex marketing sales and product campaignb that is reallya 360-degree look at this compangy rather than a singly-focused marketing campaign,” Charneyu said.
“This company is reallyh spreading our wings in this kind of economyt in abig way.” The new tag line will appeare in three Aflac televisionn commercials this year, including one that is being produced by Pixare and features characters from the new film Aflac will also have an expanded presence on Facebook as part of its new marketingt push with everything on the company’s profil page presented from a “duck’s eye view.” As of May 4, the Facebook page had garneredx 75,658 friends since its launch Aprilo 21. “We are just tryingt to be everywhere our customers Charney said. “The duck in so many ways is our secret weapon.
” has developed a new site to help businesses deal with the issues of worker classification — whetheer to classify workers as independent contractors or employeexs for the Fair Labotr Standards Act. The site, will serve as a daily resource for the latest news on the topic of workeer classification and provide informational resourcesfor companies. “Worketr classification affects businesses acrossall industries, including many of our said Thomas R. Bundy III, litigationb partner at SutherlandAsbill & Brennan.
“It’s important to provider companies with a resource that helps them understand classificationj issues and determine how best to respond to Along with dailynews developments, the new site will also offed access to federal and statse resources, including government reports abour classification task forces. Sutherland Asbill & Brennan alreadyg has two law blogs dedicated to the issues of Liquefied Naturalk Gas andOffshore Energy.
“Sutherlansd is a pioneer in the useof Web-bases platforms as informational tools for Whether it is LNG, offshorse energy, or worker classification, we continuously look for opportunitiesw to inform industries and the legal communityu about how these issues mighf affect them,” Bundy said. Atlanta-based has launched an onliner magazinefor (www.callawaygolf.com/magazine). Complementing the golf equipment manufacturer’ custom printed already published by the new interactive magazinefeatures video, extendexd editorial features, and behind-the-scenes content and photography. Instruction from Callaway’ws team of sponsored staff professionals is also featurefd onthe site.
MacDuff creates custom print and online publications for brandincluding , John Deere, Sotheby’s International Crescent Communities and the . “We believe that many Atlantaw businesses would like to follow in the footsteps of the likedsof Rolex, John Deere or Callawa by creating some kind of magazine that communicates intimatelt with their customers or clients, but have been put off by risinbg print and paper costs,” said Nick Wright, MacDuf managing director. “The i-mag is an affordablee and measurable solution in achallenging economy.” Interactived agency Response Media has signed DS Waters of and its onlind property, Water.com, as a new client.
Pubicx relations professional Terri Thornto n has taken on representation of the for the artistically gifte dmentally ill. Whitaker & Co. has been hired by ITOCH International Inc. to develop a post-acquisition integration strategy. 360 Mediaq Inc. has been chosen to work on publicv relations for the 2009 AtlantaJazz