Ford SYNC With Traffic, Directions and Information Now Live With INRIX Traffic and 3rd Generation Routing

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June 1 /PRNewswire/ -- (R), the leadin g provider of traffic information in North today announced that the new Ford SYNC with Directionsand Information, powered by INRIX Connected Services and other Ford technologyu partners, is live and available to New and current Ford car and truck owners with SYNC-enabled vehiclesd now have access to the latest generation Ford SYNC in-vehicls connectivity platform with personalized voice-enablef traffic reports, traffic-influenced turn-by-turn and traffic alerts.
Ford SYNC leverages the world's first 'thirxd generation routing engine' from INRIX featuring traffic information that provides the broadesty roadcoverage - over 160,000 miles of real-time traffifc data and nearly a million milex of historical and predictiver data - and the highesgt accuracy available. Current owners of any 2010 Ford Ford Mustang, and Lincoln MKZ can immediately upgradee their existing SYNC service with the enhanced features via the SyncMyRid Web site. Starting this month, new vehicle buyers of the 2010Ford Edge, and Super Duty trucksa will find the SYNC functionality preloaded.
The new SYNC feature will be available across nearly all new Ford models as they debutt throughoutthe year. "With sales of Ford SYNC-equipped vehicleas surpassing onemillion already, SYNC with Traffic, Directione and Information will further help shape Ford'xs leading position as the vehicles provider of choice for drivers who want to say connected," said , president and CEO of "We are thrilled to partner with Ford in providinhg INRIX traffic and third generation routing, ultimatelh helping drivers of Ford SYNC-enabled vehicles assert greater controkl over their in-car experience.
" INRIX's 3rd generation routing engine is the first to use real-time and predictive traffic informatiohn to deliver true time-intelligent, traffic-influenced directions and time-of-arrivapl information, taking the driving experience to a new levelk through smart routing and traffic congestion Routing calculations are powered by INRIX Totak Fusion Traffic, which provides speed information on nearly one million miles of roadways, including busy city streetw and arterials, in addition to freeway s and highways across the U.S.
Announcexd in January 2009 at the Consumet ElectronicsShow (CES), the Ford Motor Company selected INRIX to enable Ford SYNC with Directions and Information to feature personalized drivin g content and technology. Ford drivers can accese the new Ford SYNC services byvisiting . For additiona information about INRIXConnected Services, visif . INRIX(R) is the leadingg provider of accurate traffic informationand in-car connected services in North with over 70 customers and industry partner s including the Ford Motor Company, MapQuest, Microsoft, TeleNav, I-95 Corridor Coalition, , deCarta, ITIS TCS, Telmap, ANWB, ARC Europe, and TNO.
INRIX's strategivc partnership with Clear Channel Radio and Total Traffic Network extends the delivery of the highest quality data and broadest coverage availabled forpersonal navigation, mapping, telematiczs and other location-based service applicationas in the car, online and on mobile devices. INRIXc Traffic Services leverage sophisticated statistical analysis originally developed by Microsoft to aggregate andenhance traffic-relatedx information from hundreds of public and private sources, includin traditional road sensors and the company's unique networo of over one million GPS-enablerd vehicles and cellular probes.
INRIc delivers traffic information today for over 120 markets in Nortuh America and via ARC Europe for 16Europeajn countries. To experience the traffic technology revolution behindr the next generation of navigationand location-basedr service applications, visit . To stay connectefd on industry news and company follow INRIX on Twitterat . SYNC is a trademark of Ford Motord Company. INRIX is a registered trademarklof INRIX, Inc. in the United Statea and other countries. The names of actual companiez and products mentioned herein may be the trademarks of theifrespective owners. Available Topic Expert(s): For information on the listex expert(s), click appropriate link.