Study: More CEOs say good works boost recruiting - Boston Business Journal:

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This marks a shift in corporater philanthropy since the Roundtable released its in which noted that corporate responsibility was beginnintg to evolve from community impacg to bottomline impact. The most recent reportt shows thatthe indeed, has taken place. Boston struggles to maintaibn its college grads as they move into the and the Round Table report underscores that philanthrop y is a factor makingv some local companies more attractive toyoungefr workers. The Roundtable issued the reportg in collaboration with the University of Massachusetts Boston Emerging Leaders Program.
A team from the Emergintg Leaders Program started working on the reporytlast summer, interviewing 20 Massachusetts companies about their corporatr social responsibility activities -- predominantly large companes and representinhg a cross-section of industries. “Historically CEOs would engage in philanthropy because it was the righgt thingto do. They wanted to be good corporates citizens,” said J.D. deputy director of the MassachusettsBusines Roundtable. “Now there’s a good busines s case to incorporating it into theirbusinesa plan. There’s a bottom line impac to it, in addition to beingt good for all the othercommunitt reasons.
” Based on the findings from the 20 companiesw included in the the report suggests five ways companiexs can build a culture of social • Create a clear link to the company’sa mission and secure endorsement at the executive • Engage employees at all levels as decision-makersz in relation to corporate social responsibilitty targets and activities. • Leverage employees’ skillsw to make positive contributions tothe community. Provide opportunities for employees to develoonew skills.
“A lot of it is aroundc a company being authentic abouty wanting to do something in the community and listeningt to what the employees are interested in doing and connectinv it to the values of the saidEllen Remmer, CEO of The , a nonprofift that promotes strategic philanthropy and advises donors.